To forge an active and effective alliance among stakeholders in the Critical Illness Arena. The Association's programs are designed to educate and disseminate information in an effort to synchronize development of insurer programs, insurance department regulation, and to enhance the public's and producer's knowledge of the growing need for Critical Illness insurance.

Objectives:

• To sponsor and promote practical skill-based education programs

• To engage in active information dissemination and publishing activities to increase knowledge and understanding of critical illness

• To serve as an active liaison to provide research and data analysis of critical illness and related subjects

• To work in collaboration with organizations to develop an understanding of the need for critical illness coverage